Retail and Russian retail market. Largest distribution networks (артикул: 20147 26974)

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• Полное описание отчета

  LIST OD SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

   

  Subject of research:

   

  WORLD RETAIL MARKET. RUSSIAN RETAIL MARKET. LARGEST RETAIL NETWORKS

   

  Goal of research:

   

  ASSESSMENT OF SITUATION ON THE MARKET & FORECAST OF ITS DEVELOPMENT

   

  Regions of research:

   

  RUSSIA

   

  REGIONS OF RF 

   

  Main blocks of research:

   

  WORLD MARKET OF RETAIL TRADE

   

  DEVELOPMENT OF RETAIL TRADE IN RUSSIA

   

  TURNOVER OF RUSSAIN RETAIL MARKET

   

  COMMODITY STOCK

   

  IMPORT SHARE

   

  SEGMENTS OF RETAIL TRADE

   

  RETAILING ENTERPRISES

   

  LARGEST RETAILERS

   

  MAIN TRADING NETWORKS OF FMCG

   

  HOUSE TARDEMARKS OF TRADING NETWORKS

   

  ONLINE RETAIL

   

  PRICE FORMATION

   

  CONSUMERS` PREFERENCES

   

  STATE REGULATION OF RETAIL TRADE

   

  RETAIL PROPERTY MARKET (INFLUENCING MARKETS)

   

  TRENDS ON RETAIL MARKET

   

  FORECAST OF RETAIL MARKET DEVELOPMENT 

   

  Information sources used:

   

  Federal State Statistics Service

   

  Ministry of economic development of RF 

   

  Federal Customs Service

   

  Federal Tax Service

   

  Field expert evaluations

   

  Retail sales reports

   

  Materials of the field's main players

   

  Field print and electronic publications 

   

  The research contains 69 schedules, 70 diagrams, 16 tables, 1 scheme

   

  EXTRACTS FROM RESEARCH

   

  CHAPTER 4. DEVELOPMENT OF RETAILING IN RUSSIA

   

   Actual salary has been increasing through the period of 2008-2013 at slower rates. The minimal growth for the surveyed period was marked in 2009, when the actual salary decreased by **%. On the background of low base parameter of the following year was high enough – **%. The maximal increase of **% was marked in 2012 . In the nearest time experts expect an increase of actual salary of **-**%.

   

  Almost one third (**%) of household consumption expenditures in the first quarter of 2013 belonged  to food and soft drinks.. The next expenditure category was transport, which had **% of total expenditures. Household housing services had 11,5%, ,6% - clothes and footwear. 

   

  CHAPTER 5. TURNOVER OF RUSSIAN RETAIL MARKET

   

  The consequence of the gradual recovery of consumer demand was an increase of retail trade.

   

  Since 2007 retailing turnover increased almost two times (from *** trl rubles to *** trl rubles). The maximal rate of growth was marked in 2008 and amounted to **%. In retail trade turnover in Russia reached almost ** trl rubles. In 2012 rate of growth slowed down to **%, the turnover reached ** trl rubles. During January-July 2013 retail trade turnover amounted to ** trl rubles.

   

  In 2011 Central FD had **% of retail trade turnover. Volga FD ranked second with two times less share – 18%. The share of Far Eastern FD was the least – 4%. 

   

  CHAPTER 7. SHARE OF IMPORT

   

  Russian retail trade in II quarter of 2013 was provided with **% of domestic products.

   

  The largest share of imported products in 2012 was marked in the following commodity groups: *** (47,8%), milk and dry cream (**%),animal oil (**%), а and poultry and meat (**%).We should mark that the share of imported meat during last two years decreases.

   

  In January-July 2013 the share of ** was equal to 18% of imported products in cost terms. 13% were imported by **, shares of other countries amounted to less.

• Подробное оглавление/содержание отчёта

  RESEARCH METHODOLOGY

   

  LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES

   

  1.       GENERAL ECONOMIC SITUATION OF RUSSIA

   

  1.1.Population of Russia

   

   Number of population

   

  Largest cities 

   

  Social standard of living 

   

  Economic activity 

   

  1.2. Economic situation

   

  Dynamics of economic development

   

  Stability of state budget

   

  1.3. Position of Russia in the world

   

  Share of RF in the world population 

   

  2.       SUBJECT OF RESEARCH

   

  2.1.Characteristics of retail market

   

  2.2.Classification of retail trade

   

  All-Russian classification of products by types of economic activities 

   

  Classification by forms of property 

   

  Classification by types of trade 

   

  Classification by specialization 

   

  Classification by type of organization 

   

  Classification by types of trading object

   

  Classification by forms of trading service 

   

  Classification by size and methods of trading 

   

  Classification by price policy 

   

  3.       WORLD RETAIL MARKET

   

  3.1.Dynamics of world retail trade turnover by years

   

  3.2.World retail trade with foodstuff

   

  3.3.Import of provisions

   

  Dynamics of import

   

  Structure of import

   

  3.4.Export of provisions

   

  Dynamics of export

   

  Structure of export

   

  3.5.Trends of world retail market

   

  4.       DEVELOPMENT OF RETAIL TRADE IN RUSSIA

   

  4.1.Profits and losses of population

   

  Average monthly salary 

   

  Money profits of population 

   

  Consumer expenses 

   

  4.2.Inflation on provision market

   

  4.3.Consumer expectations of population

   

  5.       TURNOVER OF RUSSIAN RETAIL MARKET

   

  5.1.Dynamics of retail trade turnover by years

   

  5.2.Per capita turnover of retail trade

   

  5.3.Structure of retail trade by federal districts

   

  5.4.Structure of retailing by regions

   

  5.5.Structure of turnover by kinds of goods

   

  5.6.Structure of turnover by forms of property

   

  5.7.Structure of turnover by types of organizations

   

  6.       COMMODITY STOCK

   

  6.1.Dynamics of commodity stock by years

   

  6.2.Structure of commodity goods

   

  7.       SHARE OF IMPORT

   

  7.1.Structure of commodity resources of retail trade

   

  7.2.Share of import of certain goods in commodity resources

   

  7.3.Structure of import by supplying countries

   

  8.       RETAILING ENTERPRISES

   

  8.1.Structure of retailing enterprises

   

  8.2.Provision with trading objects and sales area

   

  9.       LARGEST RETAILERS

   

  Largest trading networks by sale volume 

   

  Largest trading networks by number and size of stores 

   

  Formats of largest retailers 

   

   Reputation of trading networks 

   

  10.     MAIN FMCG TRADING NETWORKS

   

  10.1.Global networks

   

  “METRO Cash & Carry” LLC» 

   

  “Auchan” LLC  

   

  SPAR Russia B.V. (Spar)

   

  “Hyperglobus” LLC (Globus)

   

  “Zelgross” LLC (REWE Group)

   

  Billa (REWE Group) LLC  

   

  10.2.Federal networks

   

  X5 Retail Group 

   

  “Magnit” JSC  

   

  “O`KEY” LLC  

   

  “Lenta” LLC  

   

  “DIXI Group” JSC  

   

  “Victoria” GC (sold)

   

  “Sedmoy Continent” JSC

   

  “Gorodskoy supermarket” LLC  

   

  “Novy Impuls – 50” LLC  

   

  “T and K Producty” JSC

   

  Trade center “Enka” LLC  

   

  “Avoska-dva” LLC  

   

  “Mosmart” JSC  

   

  “Chain of self-service stores “Aliye Parusa” LLC

   

  “Element-Trade” LLC  

   

  “Grinn” corporation 

   

  “Holiday” GC  

   

  “Mariya-Ra” LLC  

   

  “Noviye torgoviye sistemy” JSC  

   

  “Wester” GC  

   

  “Supermarket “Kirovsky” JSC  

   

  “Sistema regionMart” LLC

   

  “Sibirsky gigant” LLC  

   

  “TH «Intertorg” LLC  

   

  “Lyubavushka”LLC  

   

  “Evropa” LLC  

   

  "Vivat-Trade” LLC  

   

  “Ritm -2000” LLC  

   

  “Tverskoy product” LLC  

   

  “ORT “Universam” JSC  

   

  “RegionTorg” LLC  

   

  “Forward” JSC

   

  “Matritsa-Holding” JSC  

   

  “Salut-Torg” LLC  

   

  “Bahetle-1” LLC  

   

  “Optovik” LLC  

   

  “Kazansky trade house” JSC  

   

  “Intertorg” LLC  

   

  “Center restrukturizatsii” LLC  

   

  “Aikai” LLC  

   

  “Duplet” LLC  

   

  “Radezh” LLC  

   

  “Gulliver” JSC  

   

  “Shad” LLC  

   

  “MAN” LLC  

   

  “Pallada torg” JSC  

   

  “TVK” LLC  

   

  “Trading network Solnechny krug” LLC  

   

  “Ostap” GC  

   

  “Elite” LLC  

   

  "Lotos M” LLC  

   

  “Troyka” LLC  

   

  “Universal” GC  

   

  10.3.Associations and unions

   

  Union of independent networks of Russia 

   

  Association of retailing companies (ARC)

   

  11.     HOUSE BRANDS OF TRADING NETWORKS

   

  12.     ONLINE RETAIL

   

  12.1.Volume of online trade market

   

  12.2.Methods of payment for purchases

   

  12.3.Advantages and disadvantages of online purchases

   

  12.4.Sale of foodstuff through the internet

   

  Premium segment

   

  Middle-price segment

   

  Low-price segment

   

  Consumers` preferences 

   

  Perspectives 

   

  13.     PRICE FORMATION

   

  13.1.Structure of retail price

   

  13.2.Price policy

   

  Objectives of price policy

   

  Price strategy

   

  Price differentiation 

   

  14.     CONSUMERS` PREFERENCES

   

  Formation of consumer loyalty

   

  15.     STATE REGULATION OF RETAIL TRADE

   

  16.     MARKET OF RETAIL PROPERTY (INFLUENCING MARKETS)

   

  17.     TRENDS ON RETAIL MARKET

   

  18.     FORECAST OF RETAIL MARKET DEVELOPMENT

   

  ABOUT  INTESCO RESEARCH GROUP

• Перечень приложений

  List of schedules

   

  Schedule 1. Dynamics of resident population number of Russia in 1990, 2000, 2005 and 2008-2012, ths people

   

  Schedule 2. Dynamics of population of Russia in three forecast variants in 2011-2031, ths people

   

  Schedule 3. Dynamics of actual household disposable income of population and annual rate of growth in 2000-2012, %

   

  Schedule 4. Dynamics of demographic load coefficient in three forecast variants in 2011-2031

   

  Schedule 5. Dynamics of share of the unemployed in economically active population by federal districts of RF in 2006-2012, %

   

  Schedule 6. Dynamics of GDP of Russia in prices of 2008 in 2002-2012 and forecast for2013-2015, billion rubles

   

  Schedule 7. Investments into the fixed capital of RF in 2002-2012 and forecast for 2013-2015, billion rubles

   

  Schedule 8. Dynamics of surplus/deficit of consolidated budget of RF in 2006-2012, % of GDP

   

  Schedule 9. Dynamics of total external debt of RF and its share in GDP in 2009-2013 (as for 1 January), mln dollars

   

  Schedule 11. Dynamics of population of Russia and world in 2000-2012 and forecast up to 2100, mln people

   

  Schedule 12. Share of RF in the world GDP in 2001-2012 and forecast for 2013-2016, %

   

  Schedule 13. Dynamics of world retail trade volume in 2008-2011, trl. dollars

   

  Schedule 14. Share of expenditures for health care in total expenditures for final consumption in countries of the world in 2011, %

   

  Schedule 15. Dynamics of provision import by countries in 2008-2012, mln dollars

   

  Schedule 16. Dynamics of provision export by countries of the world in 2008-2011, mln dollars

   

  Schedule 17. Structure of provisions export by regions in 2011, %

   

  Schedule 18. Dynamics of an average monthly nominal salary in 2008-2013*, rubles

   

  Schedule 19. Dynamics of actual salary in 2008-2013*compared to the previous year

   

  Schedule 20. Dynamics of money incomes in 2008-2012*, billion rubles

   

  Schedule 21. Dynamics of per capita consumer expenses in 2008- I quarter 2013, rubles/month

   

  Schedule 22. Index of consumer prices in RF 2001 – January-July 2013, %

   

  Schedule 23. Dynamics of consumer prices index in 2008 – January-July 2013, % towards the previous month

   

  Schedule 24. Change of the index of consumer prices by months in 2007 - July 2013, % towards the previous month

   

  Schedule 25. Change of the index of consumer prices by months in 2009-July 2013, % towards the corresponding period of the previous year

   

  Schedule 26. Dynamics of estimations of prices changes by years (if they grow substantially or not) in 1998- January - July 2013, % of respondents

   

  Schedule 27. Dynamics of estimations of prices changes by quarters (if they grow substantially or not) in 2006- January - July 2013, % of respondents

   

  Schedule 28. Dynamics of economic conditions estimations  (good or very good) by years in 1998- January - July 2013, % of respondents

   

  Schedule 29. Dynamics of economic conditions estimations  by years in 1998-2011(medium), % of respondents

   

  Schedule 30. Dynamics of retailing turnover in Russia in 2007-2013*, mln rubles

   

  Schedule 31. Dynamics of retailing turnover by months in 2008-July 2013, mln rubles

   

  Schedule 32. Dynamics of quantum index of retail trade in Russia in 2007-1 half of 2013, compared to the previous year

   

  Schedule 33. Dynamics of tax and due proceeds from retail trade to the budget of RF in 2008-2011, mln rubles.

   

  Schedule 34. Dynamics of per capita retailing turnover in 2007-2012, rubles

   

  Schedule 35. Largest regions in retail trade turnover in 2012, mln rubles.

   

  Schedule 36. Quantum index of retail trade in regions in 2012, % towards the previous year

   

  Schedule 37. Dynamics of quantum index of retail trade by groups of goods in 2007-1 half of 2013, compared to the previous year

   

  Schedule 38. Quantum index of retail trade by kinds of provisions in regions in Russia in 1 half of 2013, % towards the previous year

   

  Schedule 39. Quantum index of retail trade volume by kinds of non-foods in Russia in 1 half of 2013, % towards the previous year

   

  Schedule 40. Dynamics of market and fair shares in the retail trade turnover in 2007-2012, %

   

  Schedule 41. Regions with the biggest share of markets and fairs in the overall turnover of a region in 2012, %

   

  Schedule 42. Dynamics of commodity stock in the retailing enterprises in 2007-2012 , billion rubles

   

  Schedule 43. Main categories of foodstuff in the structure of commodity stock in actual prices as for the end of 2012, % to the total

   

  Schedule 44. Main categories of non-foods in the structure of commodity stock in actual prices as for the end of 2012, % to the total

   

  Schedule 45. Structure of subjects of RF by the unit weight of retail trade turnover of trading networks in the overall turnover of retail trade in 2010 and 2011, number of subjects

   

  Schedule 46. Structure of retail objects by formats as for November 2012

   

  Schedule 47. Revenues volumes of the largest retailers in 2012, billion rubles

   

  Schedule 48. Number of sales points of the largest retailers in 2012

   

  Schedule 49. Size of shopping areas of the largest food retailing networks as of the end of the first half of 2012 and first half of 2013, ths square meters

   

  Schedule 50. Number of hypermarkets of the main retailers as of July 1, 2012

   

  Schedule 51. Dynamics of number of hypermarkets in 2005-2013*, units

   

  Schedule 52. Number of supermarkets of the main retailers as of July 1, 2012

   

  Schedule 53. Shopping area of supermarkets of the main retailers as of July 1, 2012, ths square meters

   

  Schedule 54. Number of discounters of the main retailers as of July 1, 2012

   

  Schedule 55. Shopping area of discounters of the main retailers as of July 1, 2012, ths square meters

   

  Schedule 56. Number of corner stores of the main retailers as of July 1, 2012

   

  Schedule 57. Shopping areas of corner stores of the main retailers as of July 1, 2012, ths square meters

   

  Schedule 58. Differences between prices of house brands and branded products, %

   

  Schedule 59. Maximal share of HB in range and proceeds depending on the store format, %

   

  Schedule 60. Share of HB in proceeds of the main retailing networks in 2011, %

   

  Schedule 61. Share of house brands in proceeds of network discounters in Russia in 2009-2011, %

   

  Schedule 62. Share of house brands in proceeds of network corner stores in Russia in 2009-2011, %

   

  Schedule 63. Share of house brands in proceeds of network supermarkets in Russia in 2009-2011, %

   

  Schedule 64. Share of house brands in proceeds of hypermarkets in Russia in 2009-2011, %

   

  Schedule 65. Dynamics of volume of internet business in Russia in 2010-2013*, billion rubles

   

  Schedule 66. The most popular categories of goods purchased online, % of people shopping online

   

  Schedule 67. Dynamics of average check in 2008-2011, % by spring of 2008

   

  Schedule 68. Dynamics of purchases frequency in 2008-2011, % by spring of 2008

   

  Schedule 69. Dynamics of retailing turnover in Russia in 2009-2012 and forecast for 2013-2016, mln rubles

   

  List of diagrams

   

  Diagram 1. Structure of population of Russia by working age  in 2011-2031, % (average forecast variant)

   

  Diagram 2. Dynamics of the number of employed and unemployed people in Russia in 2000-2012 and forecast for 2013-2015, mln people

   

  Diagram 3. Change of structure of external debt of RF in 2009-2013 (as for 1 January), %

   

  Diagram 4. Dynamics of quantum index of retail trade by countries of the world in 2001-2011, % (in comparable prices, 2000 - basic)

   

  Diagram 5. Dynamics of the number of retailing outlets in countries of the world in 2007-2009, as for 1000 inhabitants

   

  Diagram 6. Share of products in total expenditures for final consumption in countries of the world in 2012 , %

   

  Diagram 7. Structure of products import by countries in cost terms in 2011, %

   

  Diagram 8. Change of structure of products import by countries in 2009-2011, %

   

  Diagram 9. Structure of provisions export in cost terms by countries in 2011, %

   

  Diagram 10. Change of provisions export structure by countries in 2009-2011, %

   

  Diagram 11. Structure of money incomes by receipt sources in 2012*, %

   

  Diagram 12. Change of money incomes structure by receipt sources in 2008-2012*, %

   

  Diagram 13. Structure of money incomes use in 2013*, %

   

  Diagram 14. Change of money incomes use structure in 2008-2013*, %

   

  Diagram 15. Structure of consumer expenditures of households I quarter of 2013, % to the total

   

  Diagram 16. Structure of expenditures for food products and alcohol free beverages in I quarter of 2013, % to the total

   

  Diagram 17. Consumer confidence index of Russia in 1999-II quarter of 2013, (the minimal parameters of the year)

   

  Diagram 18. Structure of retailing turnover by federal districts in 2012, %

   

  Diagram 19. Change of retailing turnover structure by federal districts in 2008-2012, %

   

  Diagram 20. Dynamics of retailing turnover by federal districts in 2008-2012, mln rubles

   

  Diagram 21. Dynamics of retailing turnover by federal districts in 2008-2012, mln rubles

   

  Diagram 22. Structure of retailing turnover by regions in 2012, %

   

  Diagram 23. Change of regional structure of retailing turnover in 2008-2012, %

   

  Diagram 24. Change of retailing turnover structure by types of goods in 2008-2012, %

   

  Diagram 25. Dynamics of quantum index of retail trade by types of food products in 2009-1 half of 2013, compared to the previous year

   

  Diagram 26. Structure of retailing turnover by types of food products in Russia in 2012, % to the total in actual prices

   

  Diagram 27. Change of retailing turnover structure by types of food products in Russia in 2007-2012, % to the total in actual prices

   

  Diagram 28. Dynamics of quantum index of retail trade by types of non-foods in 2009-1 half of 2013, compared to the previous year

   

  Diagram 29. Structure of retailing of not food products by groups of goods in 2012, %

   

  Diagram 30. Change of retailing turnover structure by types of non-foods in Russia in 2007-2012, % to the total  in actual prices

   

  Diagram 31. Structure of retailing turnover by forms of property in 2012, %

   

  Diagram 32. Dynamics of retailing turnover by forms of property in 2008-2012, billion rubles

   

  Diagram 33. Change of retailing turnover structure by forms of property in 2008-2012*, %

   

  Diagram 34. Dynamics of market and fair shares in the retail trade turnover in federal districts in 2007-2012, %

   

  Diagram 35. Structure of commodity stock of retail trade in actual prices as of the end of 2012 , %

   

  Diagram 36. Structure of commodity stock of retail trade in cost terms in II quarter of 2013, %

   

  Diagram 37. Change of structure of commodity resources of retail trade in cost terms in 2008-II quarter of 2013, %

   

  Diagram 38. Largest trade partners of Russia by import volume in 2012, mln dollars

   

  Diagram 39. Change of import structure in cost terms by supplying countries in 2007-2012, %

   

  Diagram 40. Import structure in cost terms by supplying countries in January-July 2013, %

   

  Diagram 41. Structure of Russian organizations specialized in retail trade in I quarter of 2013, %

   

  Diagram 42. Structure of small and medium-sized organizations specialized in retail trade in 1 quarter 2013, %

   

  Diagram 43. Structure of stores by types in 2011, %

   

  Diagram 44. Structure of stores by types in 2011*, % of total shopping area

   

  Diagram 45. Structure of universal stores by types in 2011*, %

   

  Diagram 46. Structure of universal stores by types in 2011*, % of total shopping area

   

  Diagram 47. Provision of the population with shopping area in 2009-2011, sq meters per 1000 people

   

  Diagram 48. Availability of trade outlets at the end of the year in 2009-2011, ths units

   

  Diagram 49. Availability of trade outlets at the end of the year in 2009-2011, ths square meters

   

  Diagram 50. Structure of new trade outlets opening in January-September 2012, % of total number

   

  Diagram 51. Structure of new trade outlets opening in January-September 2012, % of total area

   

  Diagram 52. Change of structure of hypermarkets shopping areas in FMCG in 2011-2012, %

   

  Diagram 53. Index of prominence in 2008 and 2010, cities with the population of less than 500 ths. ppl

   

  Diagram 54. Index of prominence in 2008-2011, cities with the population of less than 500 ths. ppl and villages

   

  Diagram 55. Confidence index in 2010, cities with the population of less than 500 ths. ppl

   

  Diagram 56. Confidence index in 2008-2010, cities with the population of less than 500 ths. ppl and villages

   

  Diagram 57. Structure of Internet-market of electronic commerce of Russia in 2012,%

   

  Diagram 58. Methods of payment, % of those ordering goods online

   

  Diagram 59. Average sum of one order, rubles, % of people buying online

   

  Diagram 60. Disadvantages of online stores which can make people refuse its services, %

   

  Diagram 61. Structure of the share of the Russian retailers on the Internet, % of total number of large networks

   

  Diagram 62. Structure of online sales of premium-class food products market in Moscow in 2011, %

   

  Diagram 63. Structure of online sales of middle-class food products market in Moscow in 2011, %

   

  Diagram 64. Structure of the market of food products online sales in Moscow in 2011, % of the revenues

   

  Diagram 65.  Structure of the market of food products online sales by districts of Moscow 2011, %

   

  Diagram 66. Frequency of buyings, % of the number of the respondents

   

  Diagram 67. Volume of purchases, % of the number of the respondents

   

  Diagram 68. Favorite format of the store for everyday purchases, % of the respondents

   

  Diagram 69. Favorite format of the store for purchases for several days, % of the respondents

   

  Diagram 70. Factors, influencing the choice of the trade outlet according to data of the poll in November 2012, % of the respondents

  List of tables

   

  Table 1. Population number of the largest cities of Russia according to All-Russian census of 2002 and 2010 and as for January 1, 2013, ths people

   

  Table 2. Largest companies on the world retail market by volume of retail sales in 2011

   

  Table 3. Structure of final consumption by countries in 2011, %

   

  Table 4. Dynamics of provision import by countries of the world in 2008-2011, mln dollars

   

  Table 5. Dynamics of provision export by countries of the world in 2008-2011, mln dollars

   

  Table 6. Dynamics of retailing turnover by federal districts in 2008-2012, mln rubles

   

  Table 7. Retail trade turnover by regions of RF in 2008-2012, mln rubles

   

  Table 8. Share of import of certain provisions in their commodity resources in 2009-March 2013, %

   

  Table 9. Share of import of certain non-foods in their commodity resources in 2009-March 2013, %

   

  Table 10. Ranking of Russian retailers in 2012

   

  Table 11. Rating of the largest food retailers by the size of shopping area

   

  Table 12. Operating results for 2011,  X5 Retail Group

   

  Table 13. House trademarks of trading networks

   

  Table 14. Categories of goods whenever bought through the internet, % from those who use the internet

   

  Table 15. Top 10 of the Russian Internet online-stores in 2012

   

  Table 16. Objectives of price policy

   

  List of schemes

   

  Scheme 1. Retail trade turnover by regions of RF in January-June 2012 (map)

   

• Российский рынок розничной торговли продуктами питания. Маркетинговое исследование и анализ рынка
  I. ВВЕДЕНИЕ Рынок розничной торговли и потребительских товаров является одним из приоритетных секторов российской экономики. Последние годы положительное влияние на рынок оказывала благоприятная экономическая ситуация в стране, а также постоянный рост доходов населения, формирующий спрос на продукцию более дорого сегмента, а также более качественную. Экономический кризис в стране не мог не сказаться на темпах развития рынка, однако последствия экономического спада были не столь существенны как в других отраслях экономики. В настоящее время рынок постепенно восстанавливает свои позиции и по итогам 2010г. может приблизиться к докризисным показателям роста. Значительную долю в структуре розничной торговли занимает торговля продуктами питания. За последние десять лет рынок продуктового ритейла, как и рынок розничной торговли в целом, значительно изменился: произошел переход к современным форматам розничной торговли, таким как супермаркеты, гипермаркеты и крупные торговые центры. По сравнению с европейским, российский рынок розничной торговли всѐ ещѐ остается довольно фрагментированным, однако он на нем также наблюдаются процессы консолидации. Кроме того, потребители становятся все более изощренными в своих предпочтениях, что ведет к ужесточению конкуренции. В условиях эко…
• Продажи продуктов питания через Интернет: исследование российского рынка электронной коммерции
  1. Предмет и методика исследования
  2. Количество покупателей и объем рынка
  2.1. Количество покупателей и объем рынка
  2.2. Распределение покупателей по потребительским сегментам
  2.3. Распределение покупателей по объему трат
  3. Социально-демографические характеристики покупателей
  3.1. Распределение по полу и возрасту
  3.2. Распределение по уровню доходов
  3.3. Распределение по служебному положению
  3.4. Распределение по семейному статусу
  3.5. Распределение по уровню образования
  3.6. Распределение покупателей по интернет-стажу
  3.7. Аудитория сегмента и аудитория электронной торговли в целом: сравнение демографических характеристик
  3.8. Онлайн-покупатели продуктов питания и пользователи Интернета: сравнение демографических характеристик
  3.9. Онлайн-покупатели продуктов питания и население России: сравнение демографических характеристик
  4. Покупатели в столицах и регионах: сравнение аудиторий
  4.1. Распределение покупателей: столицы и регионы
  4.2. Покупательское поведение и активность: сравнение столиц и регионов
  4.3. Средний чек: сравнение столиц и регионов
  4.4. Объем рынка: распределение между столицами и регионами
  4.5. Столичные и региональные покупатели: сравнение ра…
• Retail and Russian retail market. FMCG distribution networks - 2013
  RESEARCH METHODOLOGY. 1. GENERAL ECONOMIC SITUATION IN RUSSIA
  
  1.1. Population of Russia
  
  The largest cities
  
  Economic activity
  
  1.2. Economic situation
  
  Dynamics of economic development
  
  Stability of the state budget
  
  1.3. Position of Russia in the world
  
  Share of RF in the population of the world
  
  1.SUBJECT OF RESEARCH
  
  1.1.Characteristics of retail market
  
  1.2.Classification of retailing
  
  Classification by ARCPEA
  
  Classification by forms of property
  
  Classification by types of trade
  
  Classification by specialization
  
  Classification by type of organization
  
  Classification by the type of retail facilities
  
  Classification by forms of service
  
  Classification by sizes and principles of trade
  
  Classification by pricing policy
  
  2.WORLD RETAIL MARKET
  
  2.1.Dynamics of the world retailing turnover by years
  
  3.1.World retailing of food products
  
  2.2.Food import
  
  Import dynamics
  
  Import structure
  
  2.3.Foodstuff export
  
  Export dynamics
  
  Export structure
  
  2.4.Trends of the world retail market
  
• Анализ рынка ритейла в Казахастане
  Цель исследования Охарактеризовать текущее состояние и перспективы развития рынка детского питания в Узбекистане. Задачи исследования Определить объем, темпы роста и динамику развития рынка ритейла в Казахстане в 2010-2015 гг. Выделить и описать основные сегменты рынка ритейла в Казахстане. Определить основные каналы сбыта продукции на рынке ритейла. Определить ключевые тенденции и перспективы развития рынка ритейла в Казахстане в ближайшие несколько лет. Определить факторы, препятствующие и способствующие росту рынка ритейла в Казахстане. Определить рыночные доли компаний и брендов на рынке ритейла. Составить прогноз объема рынка ритейла в Казахстане до 2021 г. в натуральном и стоимостном выражении. Объект исследования Рынок ритейла в Казахстане. Метод сбора данных Мониторинг документов. В общем виде целью кабинетного исследования является проанализировать ситуацию на рынке ритейла и получить (рассчитать) показатели, характеризующие его состояние в настоящее время и в будущем. Метод анализа данных Базы данных Федеральной Таможенной службы РФ, ФСГС РФ (Росстат). Материалы DataMonitor, EuroMonitor, Eurostat. Печатные и электронные деловые и специализированные издания, аналитические обзоры. Ресурсы сети Интернет в России и мире. Экспертные опросы. Материалы участников отечественног…
• Бизнес-план агентства интернет-маркетинга (с финансовой моделью)
  Перечень таблиц, диаграмм, рисунков 4 Раздел 1. Информация о проекте 6 1.1. Информация о проекте 6 Раздел 2. Анализ рынка 13 2.1. Общий анализ маркетинговых услуг Российской Федерации 15 2.2. Рынок интернет-маркетинга в России 23 2.3. Состояние развития социальных сетей в России 30 2.4. Специфика дифференциации маркетинговых и рекламных услуг Новосибирской области 33 2.5. Общие выводы 37 Раздел 3. Конкурентная среда проекта 40 Раздел 4. План маркетинга 54 4.1. Юзабилити сайта 55 4.2. Поисковая оптимизация 55 4.3. Контекстная реклама 58 4.4. Продвижение в социальных сетях 59 4.5. Реклама на главных страницах поисковых систем 60 Раздел 5. Организационный план 61 5.1. Персонал проекта 61 5.2. Расчет «себестоимости сотрудников» и мотивация 65 6. Финансовый план 67 6.1. Допущения проекта (основные параметры) 67 6.2. Объем продаж (реализация услуг) 68 6.3. Выручка проекта 70 6.4. Численность персонала 72 6.5. Заработная плата персонала 73 6.6. Фонд оплаты труда проекта 73 6.7. Налоги на ФОТ 74 6.8. Основные расходы по проекту 75 6.8.1. Операционные расходы 75 6.8.2. Коммерческие расходы 77 6.8.3. Управленческие расходы проекта 78 6.8.4. Итого расходов всех категорий по годам 79 6.9. Налоги проекта 79 6.10. Объем необходимых инвестиций 81 6.11. Капитальные вложения проекта 8…